The Behavioural Insights Team were in need of an animated explainer for presentations in educational institutions across the country. The challenge was to convey all the heavy data in a friendly way. The concept has changed a lot during the making, looking for the best ways to make an engaging animation while communicating all the information needed by the academic staff.

Commissioned by The Behavioural Insights Team
Produced by Ahoy! Animation
My role: Art Direction, Design and Animation